Establishing an identity for a start-up dedicated on keeping analogue alive through education and interaction. The client was keen to keep the colour palette bright and crisp to ensure they would stand out from other ‘retro’ stores in the neighbourhood.
Pairing textured black and white photography with a sans-serif font and an overlay of bright yellows and blues enables a fresh feel but still evokes a sense of nostalgia and curiosity for times and technologies of yesteryear.
