Creating a full brand identity for a new budget airline in Wales. Targeting families and happy campers who appreciate comfort rather than luxury; those who love the outdoors and have a come rain-or-shine attitude to adventure.
Using fun, child friendly, vibrant colours and shapes to represent nature’s elements, alongside a misty gradient to bring the ‘dragon’s breath’ myth to life, it invites you to become an explorer of the world with Hêlo Aer.
